Insanely Great... Steve Jobs in His Own Words
I have been an admirer of Apple. Not a fanboy, but an admirer of their simplicity, design and consumer focus. So I read the Steve Jobs biography. I am not a big fan of those that quote Jobs incessantly, but I found the last bit of Isaccson's book riveting - when Jobs spoke in his own words. Many of you have read it. Some of you haven't gotten to the end. I have re-read this part about five times in the last few weeks. I thought I would share it. Jeff ----- My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits, were the motivation. Sculley flipped these priorities to where the goal was to make money. It’s a subtle difference, but it ends up meaning everything: the people you hire, who gets promoted, what you discuss in meetings. Some people say, “Give the cu