Are You Really Different? Really?
Today’s marketplace is more competitive than ever. Increasingly the time for your competition to adapt to your new innovations is growing shorter and shorter. Yet some companies are finding ways to continue to stand out and draw in consumers. It is worth asking why? I believe the companies that have a truly defendable competitive advantage are those that understand where they create value. One of the key principles of Plan B Philosophy is to understand where you create value for your customer and be relentless in pursuing that proposition, even as tactics in delivering that value must continually change in the market. Yet there are key features and functionality that our competitors are offering every day. They, too, adapt to changing information and find new ways to create value. Let’s be honest, the guys on the other side are usually pretty smart as well. To stay ahead, we must continually adapt in providing more value to our customers. As we all face new features, new competit