Postcards from Wine Country
Like many pursuits in life, when I get into something, I like to really understand it. For awhile now (more than 15 years), I have been “into” wine. Lisa and I had a chance to spend some time together in Sonoma this past week, I had a chance to reflect on customer service, particularly through the eyes of a wine taster. For those of you who have not had a chance to visit the wine country, we are fans of the Sonoma side. A bit more laid back, a bit less like Disneyland (Napa). While Napa has some great wines, it’s just not our speed. The Sonoma side still has some agriculture feel left to it and particularly when you find a smaller winery where the family is involved. While we were there, I experienced some things that are transferrable to any business – whether you’re in the paint business or financial services. A personal touch matters. We visited about 15 wineries this past week. Some are the sort that you walk in the door and they ask, “So are you here for tasting today?” (No, ac