The Scramble Drill
In my day job, I am the CEO of TMG Financial Services, a credit card issuer that works with community financial institutions. As I was thinking about what a Plan B mindset really is, I began to reflect on our business and I thought about the world we live in. We began the business in 2007 to provide credit unions and other community financial institutions an option to provide a competitive credit card offering to their cardholders. We purchase the assets, enhance the program and brand it as if it came directly from the financial institution. We build partnerships that intend to be invisible to their members and customers but can create a competitive offering that stands up to the largest issuers in the country. Most people in our business would tell you that 2007 was not the best time to start a new credit card company or be in the financial services industry. The capital funding to buy portfolios evaporated as the credit markets collapsed. The economy began tanking and unemployment ...